Zaks International Trade acquires license rights for VIPO charmi watches
02/17/10: Israeli company Zaks International Trade acquired the license rights for VIPO “charmi watches”. The patented concept combines digital children’s wristwatches with a special silicon bracelet which has four holes. Various collectible images of characters can be inserted into these holes for children to expose their favourite heroes. Besides VIPO characters Zaks also distributes charmi watches with Spiderman or Power Rangers. The product launch is expected in April 2010.